Accendo (Latin, verb): to illuminate, to inspire, to arouse

Accendo Cellars is: the Araujo Family’s wine brand, made by two generations working together with their longstanding team to honor the winemaking and family heritage of Napa Valley.

TO ILLUMINATE:  Shine a light on what’s behind the bottle – great vineyards, enlightened and sustainable farming, artisanal winemaking and the art of the blend. Wines that build on what came before, generation to generation.

TO INSPIRE:  Produce and promote classically styled wines that express their terroir with balance, purity and nobility; revisit the iconic Napa Valley Cabernets of the 1950s – 1970s, sourced from multiple vineyards and showing perfectly 50 – 70 years later. Great wines don’t answer all the questions at the first sip. Great wines inspire a dialog about what makes them great

TO AROUSE: Continue the conversation about what makes a great wine great, a conversation that burns on, generation after generation; participate in the passion of our efforts to produce singular wines and sustain our industry, our environment and our community.

    Accendo sustains shared appreciation for the great wines and all those who make and drink them with us in Napa Valley and beyond.

    Jaime Araujo's signature Jaime Araujo
    Greg Araujo's signature Greg Araujo

    “The blend at Accendo Cellars is the most crucial part of the entire project. We’re blending more than just our wines—we are blending two generations, two winemakers, and different family grape growers throughout Napa Valley.”

    – Jaime Araujo

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